Trademarking jargontangential

March 29, 2007

In reading just now the commercial catalog of a nationally known and reputable company I happen to support, I noticed a registered trademark I found quaint. Flat foot technology. As in your feet. As on bicycle brakes. The technology, just to be clear, permits you to start and stop with your feet, to keep both feet on the ground for complete control.

Ah, the power of language.....